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发表于 2018-07-12 11:31:14 股吧网页版
Update on TripAdvisor Sponsored Placement Ads 查看PDF原文

研报日期:2018-07-12

  猫途鹰(TRIP)

  TripAdvisor Sponsored Placement ads starting to get some buzz

  We originally wrote about TripAdvisor’s new ad product in May 2018 ( link ),and speaking with a metasearch marketing expert on the sidelines of the RSSconference we learned that TripAdvisor continues to quickly test and iteratethe product, addressing key concerns, refining the model and the pricing. Wedetail the changes with screenshots in Figures 1, 2, and 3 in our RSS HotelConference takeaway note ( link ). While it remains early for this product – froma financial perspective and from a customer efficacy / scaling perspective – themarketing exec we spoke to expressed considerable optimism on the longertermpotential for the TRIP new ad unit to attract ad dollars and drive ROI. Theinitial industry reactions to the product from hotel marketers were fairly mixed, sowe were somewhat surprised to hear the positive feedback and upbeat outlookand encouraged to hear that TripAdvisor is quickly evolving the product to addressearly feedback. Despite our optimism here, and near-term results, we remain Holdrated on TripAdvisor largely on valuation. For more detail on the changes to theSponsored Placement ads, please see our RSS takeaway note.[德意志银行]
[点击查看PDF原文] 今日最新研究报告

提示:本文属于研究报告栏目,仅为机构或分析人士对一只股票的个人观点和看法,并非正式的新闻报道,本网不保证其真实性和客观性,一切有关该股的有效信息,以沪深交易所的公告为准,敬请投资者注意风险。
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研报日期:2018-07-12

  猫途鹰(TRIP)

  TripAdvisor Sponsored Placement ads starting to get some buzz

  We originally wrote about TripAdvisor’s new ad product in May 2018 ( link ),and speaking with a metasearch marketing expert on the sidelines of the RSSconference we learned that TripAdvisor continues to quickly test and iteratethe product, addressing key concerns, refining the model and the pricing. Wedetail the changes with screenshots in Figures 1, 2, and 3 in our RSS HotelConference takeaway note ( link ). While it remains early for this product – froma financial perspective and from a customer efficacy / scaling perspective – themarketing exec we spoke to expressed considerable optimism on the longertermpotential for the TRIP new ad unit to attract ad dollars and drive ROI. Theinitial industry reactions to the product from hotel marketers were fairly mixed, sowe were somewhat surprised to hear the positive feedback and upbeat outlookand encouraged to hear that TripAdvisor is quickly evolving the product to addressearly feedback. Despite our optimism here, and near-term results, we remain Holdrated on TripAdvisor largely on valuation. For more detail on the changes to theSponsored Placement ads, please see our RSS takeaway note.[德意志银行]
[点击查看PDF原文] 今日最新研究报告

提示:本文属于研究报告栏目,仅为机构或分析人士对一只股票的个人观点和看法,并非正式的新闻报道,本网不保证其真实性和客观性,一切有关该股的有效信息,以沪深交易所的公告为准,敬请投资者注意风险。
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